market research

BUILDING A BUYER PERSONA

INTERNAL ANALYSIS

Understand the market behaviors, which product and services are working locally and internationally, what is the potential demand, megatrends and what is coming for future years

Understand client’s behaviors and motivations, what are clients looking for, needs, and expenditure. #Tip -> This will give powerful information that defines HOW, WHAT, WHEN AND WHERE should you communicate with your potential client. 

Insights will give us a clear view of what’s happening and potential opportunities. From this point we’ll conduct a thorough analysis that will help us identify the company’s competitive advantage, according to clients’ needs and how to deliver this message. 

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STRATEGY AND MARKETING MIX

*You can opt for just marketing strategies if you feel confident with the previous steps in the mkt plan process

After market and internal analysis have been done we can start defining the marketing strategy for the brand. We’ll define and analyze product levels to ensure that we satisfy clients demands and offer a differentiate service, we will define where we should position our product and selling venues, our pricing strategy according to brand, business purposes and costs and finally how we will sell our product or services, which channels we will use to communicate, which alliances we should develop, influencer strategies, and much more.

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rOADMAP TO SUCcESS

*Or execution by Customer Effect

All the investigation and strategies will be handed in a PDF with a roadmap on how to execute the marketing plan. The market plan will include strategies for traditional and digital marketing.
The client can opt to execute this with our internal team in Customer Effect.